Segments

Segments let you group your guests based on their ordering behavior, spending habits, and other attributes. Use segments to power targeted email campaigns and promotions.

Creating a Segment

1. Go to Marketing → Segments
2. Click Create segment
3. Give your segment a name and optional description
4. Add one or more conditions that define who belongs to this segment
5. Click Create Segment

Editing a Segment

1. Go to Marketing → Segments
2. Click the segment you want to edit
3. Update the name, description, or conditions
4. Click Save Changes

Default vs Custom Segments

• Default segments are built-in and cannot be modified or deleted. Their conditions are evaluated dynamically against your guest data.
• Custom segments are ones you create. You have full control to edit or delete them.

Searching and Sorting

The segments list supports:

• Search — Filter segments by name
• Filter — View all, default, or custom segments
• Sort — Order by newest, oldest, or alphabetically (A–Z / Z–A)