Loyalty Program

A loyalty program lets you reward guests with points for every purchase. Members earn points based on a configurable rate, progress through tiers, and redeem points for rewards like discounts, free delivery, or free menu items.

Key Concepts

• Points — Guests earn points on every qualifying order based on the base points-per-dollar rate you set
• Tiers — Members progress through tiers (e.g., Bronze, Silver, Gold, Platinum) based on spending or order count, unlocking higher point multipliers
• Rewards — The catalog of items members can redeem their points for
• Earning Rules — Bonus point rules that reward extra points for specific behaviors like ordering on certain days or reaching spend thresholds

Getting Started

1. Go to Marketing → Loyalty
2. Click Get Started to create your program
3. Set your program name and base points rate
4. Configure your tiers and their requirements
5. Add terms & conditions
6. Click Create Program

Once created, your program is active and guests can begin enrolling and earning points.

Program Dashboard

The dashboard gives you a real-time overview of your program's performance:

• Points Earned / Redeemed — Charts showing point activity over time with period comparison
• Key Metrics — Total members, active members, points in circulation, and total redemptions
• Tier Distribution — How members are spread across your tiers
• Recent Transactions — Latest point earn and redeem activity
• Top Rewards — Most frequently redeemed rewards

Program Statuses

• Active — The program is live and members can earn and redeem points
• Paused — The program is temporarily suspended; no points are earned or redeemed
• Draft — The program is being set up and is not yet visible to guests