Automations

Automations let you set up email flows that trigger automatically based on guest behavior. Each automation has a configurable trigger, can be toggled on or off, and tracks performance metrics so you can measure impact.

Available Automations

• Cart Abandon — Sends a reminder email when a guest adds items to their cart but doesn't complete the order within a set number of days
• Birthday Email — Sends a birthday greeting a set number of days before the guest's birthday

Enabling an Automation

1. Go to Marketing → Automations
2. Toggle the switch next to the automation you want to activate
3. Configure the trigger value (e.g., number of days)
4. Click Save Changes

Once enabled, the automation runs continuously in the background.

Configuring an Automation

1. Go to Marketing → Automations
2. Click an active automation to open its settings
3. Adjust the trigger value as needed
4. Click Save Changes

You can also click the automation name to open the full detail page with performance metrics.

Performance Tracking

Each automation tracks key metrics so you can measure its effectiveness:

• Emails Sent — Total emails delivered by the automation
• Open Rate — Percentage of recipients who opened the email
• Click Rate — Percentage of recipients who clicked a link
• Revenue — Total revenue attributed to the automation
• Orders Driven — Number of orders generated